The Mission
It’s part of our heritage, taking a stand, making a noise on a small number of social issues which are relevant to our businesses and our members lives
We have a goal to be commercially successful, building a sustainable way of doing business that is mutually beneficial, recycling our success into strengthening communities. Continuing our ongoing commitment to ethical values and sourcing.
We have a goal to be an immediate and tangible benefit to our members and customers who are not yet members. Functional benefits - better prices; great quality; right location; excellent customer service; emotional benefit – feels good and feels right
We have a goal to enable and strengthing communities, being locally relevant and reinforcing reasons why members and customers should be loyal to us.


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